You've heard a lot about social media and how you MUST do it now. Twitter, Facebook, YouTube, LinkedIn, blogs, etc...

Come hear from Shaun Dakin, CEO and Founder of The National Political Do Not Contact Registry (StopPoliticalCalls.org) who used the power of both traditional media and social media to drive the conversation around Political “Robocalls” during the 2008 election cycle. With no budget and no staff, Shaun was able to testify at the US Senate, recruit 85,000 members, and be interviewed live on CNN, MSNBC, XM Radio and countless other media outlets.

Moderating the discussion will be Giovanni Calabro, Siteworx Vice President of User Experience. Giovanni has successfully lead Web strategy and consulting engagements for clients such as U.S. News & World Report, USATODAY.com, AOL, PayPal, Coldwell Banker Commercial, American Diabetes Association, Massachusetts Medical Society, and many others.

Join us to learn:

• The most effective messaging strategies to galvanize a constituency and drive them to take action for your cause.
• Which tools provide the most “bang for the buck” in terms of time investment and the ability to “go viral” with a message.
• How enterprises can scale this model to advocate on multiple message points across multiple audiences.
• New social media tools and approaches that are nearing the “tipping point” to broad adoption.

About Shaun Dakin
Mr. Dakin's organization won the Mashable Open Web Award for the non-profit organization that made the best use of social media in 2008 and was selected as one of the top 16 Great Twitter moments of 2008. Mr. Dakin lives in Falls Church, VA with his Wife and son. His undergraduate degree in Government is from Colby College and his MBA is from Thunderbird, the Global School of Management.

About The Siteworx Executive Briefing Series:

We’re committed to delivering objective, experience-based insights into the tools and methodologies that are changing the face of the Web through this ongoing series of executive briefings hosted at Siteworx headquarters in Reston, Virginia. Our goal is to move beyond the hype and spotlight innovative approaches to the most pressing interactive challenges while fostering a network of peers among Northern Virginia’s Web marketing, product management and product development professionals.

About Siteworx, Inc.:
Siteworx provides the full range of Web design and product development solutions through deep expertise in user experience, a wide range of Web technologies (.NET, Java, LAMP, Ruby on Rails, etc.) and an award-winning creative design team. From mobile applications and social media strategies—social networks, blogs, RSS—to content management, enterprise search and analytics solutions, Siteworx delivers improved performance to an impressive roster of commercial and nonprofit clients including AOL, The College Board, National Geographic, the American Diabetes Association and U.S. News & World Report. Learn more at http://www.siteworx.com.